Over the past few years I've learnt so much about photographing my stock for the online store. I still have a lot to learn but it's pretty cool to look back at the first few photos I took and compare them to the way I photograph now. So I'm going to share three (and in my opinion the most vital!) tips for photographing clothing for your online store.
1. Natural light. I try to photograph the pieces when there's a lot of sunlight. In the summer, this is pretty easy as it's bright enough up until 7 or 8pm but in the winter there's only really a window of 3-4 hours. I don't use the flash and let the natural light do all the work.
2. Close-ups. I try to include 2-3 close-up photographs to depict the detail and fabric of each piece. It's really important when people don't get to touch the piece before they buy it as it gives the customer a good idea of how the item feels and what details they can expect to find on their purchase.
3. Styling and pinning. If an item is larger than the mannequin I'm displaying it on, which it often is, I pin the piece to show off the structure and what it will look like on a larger size. Sometimes I'll also style the item with a belt or scarf to give the customer an idea of how they should wear it.
In the beginning, I didn't always follow these rules but now I wouldn't bother pulling out the tripod and camera if I didn't. There's lots more tips, some are a little more technical that I will share with you here soon but for now, these are my golden rules!